Spoof on "Body Image" good fun

Do Bratz dolls really give young girls a complex about their head size?

Sometimes it's good to have a laugh at just how silly things have become (or could become) in our media- driven world!

Check out this excellent example

Have you seen any other good send-ups of how the world of public relations/media works?

Mouth Wash - Wash Out?

Sydney's Sunday Telegraph (11/1/09) was just one of the many papers, TV stations and radio news reports around the world with the startling news "Listerine warning - Mouth Cancer Alert". In a damming front cover and two page coverage of quote: the health study the industry tried to bury.

As the market leader, Johnson & Johnson's product, Listerine, featured strongly in news reports. It's claimed they spent $6.9m from December 07 to November 08 on advertising for the product (compared to $0.3m for its closest competitor, Colgate Palmolive's Plax).

The final paragraph of the Telegraph story reads: "Johnson & Johnson was unable to give The Sunday Telegraph an official comment.

What steps would you take if you were in charge of the Johnson & Johnson team responsible for managing the response to this media crisis?

Largest rebranding exercise just launched

Woolworths are in the process of rolling-out the "largest rebranding exercise in recent corporate history" with the release of it's new logo this week. Huge undertaking with the stylised 'apple' logo appearing on 800 trucks, 780 supermarkets and on millions of items.

Read what Corporate Marketing Manager, Luke Dunkerley says about the company's strategy here:

The rebranding of Woolworths is a huge investment in money and resources. Do you think it will achieve the result they are after? What image do you think the new logo creates?