The Internet and digital media generally was used extensively during Barack Obama's campaign for President.
The numbers make interesting reading:
13 million people on the e-mail list who received 7,000 variations of more than 1 billion e-mails
Donors
3 million online donors who contributed 6.5 million times
Social Networks
5 million "friends" on more than 15 social networking sites, 3 million friends on Facebook alone
Web site
8.5 million monthly visitors to MyBarackObama.com (at peak) 2 million profiles with 400,000 blog posts 35,000 volunteer groups that held 200,000 offline events 70,000 fundraising hubs that raised $30 million
Video
Nearly 2,000 official YouTube videos watched more than 80 million times, with 135,000 subscribers 442,000 user-generated videos on YouTube
Mobile
3 million people signed up for the text messaging program. Each received 5 to 20 messages per month
Phone calls
3 million personal phone calls placed in the last four days of the campaign.
You can get more details from this website
If you were doing an election campaign for a candidate, say someone running as a local member of Parliament, which of these techniques would you use and why? How would you obtain subscribers? How would you monitor the success of the campaign?
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