Woolworths are in the process of rolling-out the "largest rebranding exercise in recent corporate history" with the release of it's new logo this week. Huge undertaking with the stylised 'apple' logo appearing on 800 trucks, 780 supermarkets and on millions of items.
Read what Corporate Marketing Manager, Luke Dunkerley says about the company's strategy here:
The rebranding of Woolworths is a huge investment in money and resources. Do you think it will achieve the result they are after? What image do you think the new logo creates?
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