UBank Proving a hit on YouTube

Refusing to follow the expected conservative marketing approach expected from a Bank, NAB has turned to Twitter, FaceBook and You Tube to launch it's start-up online and phone based banking brand, UBank - to lure customers who are allergic to bank branches.

Using humour the two-minute information videos, called Money Box, tackle issues such as consumerism and the global financial crisis - with very low key reference to NAB (in fact, you really have to strain your eyes to see the logo at the end).

How effective do you think this form of promotion is? Is using like media ie web-based to attract customers to a web-based service, an effective way to promote the brand?

Myth Busting Ad Myth-leading

Did they really think they would get away with it?

Coca-Cola's full page advertisement, which ran nationally on October 11, used well-known actress Kerry Armstrong to 'bust" some of the myths about their product. Oops.

Now Coca-Cola has been busted for misleading advertising after a joint complaint was lodged to the ACCC (Australian Competition and Consumer Commission) by the Obesity Policy Coalition, The Parents Jury and the Australian Dental Association.

Come on Coca-Cola - show a bit more respect for the intelligence of your customers!

Learning Exercise: Find out what is the role of the Australian Competition and Consumer Commission (ACCC). Do you think it plays an important role or is it just another bureaucracy that companies have to deal with when consumers have a complaint?