Did they really think they would get away with it?
Coca-Cola's full page advertisement, which ran nationally on October 11, used well-known actress Kerry Armstrong to 'bust" some of the myths about their product. Oops.
Now Coca-Cola has been busted for misleading advertising after a joint complaint was lodged to the ACCC (Australian Competition and Consumer Commission) by the Obesity Policy Coalition, The Parents Jury and the Australian Dental Association.
Come on Coca-Cola - show a bit more respect for the intelligence of your customers!
Learning Exercise: Find out what is the role of the Australian Competition and Consumer Commission (ACCC). Do you think it plays an important role or is it just another bureaucracy that companies have to deal with when consumers have a complaint?
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