It's clever, very very clever.PETA (People for the Ethical Treatment of Animals) have used Che Guevara's granddaughter Lydia Guevara stripped of her clothes to pose semi naked with bandoliers of baby carrots across her shoulders and the iconic beret for a new advertisement campaign with the slogan:
“Join The Vegetarian Revolution”.
‘It’s a homage of sorts to her late grandfather,’ said a PETA spokesman. ‘It very much evokes the tag line of the ad, which is “Join the vegetarian revolution”.’
While her grandfather fought for freedom, Lydia wants to change minds and make everyone go vegetarian.
(Che Guevara was an Argentine Marxist revolutionary, politician, author, physician, military theorist, and guerrilla leader. Since death, his stylized image has become a ubiquitous global symbol of counterculture).
The image of carrot-wearing Lydia appeared in papers all around the world.
Like I said, clever, very clever.
Discuss: How can you use celebrities or well-known people to support your cause? What are the advantages and disadvantages of doing so?
No comments:
Post a Comment